I have 17+ years experience covering various roles. These include UX, leading a team of designers, Product owner & Data analyst. This rounded experience has given me the opportunity to work on some big projects.
I am a Digital UX/Analytics Manager based in South Yorkshire. I have over 13 years experience working in ecommerce/retail and 4 years in design agencies where I have produced wireframes and designs for 4 ecommerce websites, two of which have subsequently been migrated to the Hybris and Shopify platforms.
I have a passion for UI/UX, A/B testing & user research. During my time in the industry I have created many split tests generating over £1m incremental revenue. I have also managed a team of designers/developers as well as multiple third party suppliers ranging from SI, CRO and Content. Data and Analytics are also a keen side passion. I most recently migrated two ecommerce websites to GA4.
November 2021 - Present
I have developed and refined our digital data within GA and GTM, with the purpose of migrating both GP and CF to GA4 prior to the July 2023 cut off. I am part of the CI team, and help to deliver user experiences based on customer insight and business priority. This is driven by a self drive CRO program delivering 6-10 AB tests across 2 sites per month.
Sept 2021 - November 2021
I look after the product CX stream working closely with customer service and product teams to deliver improved and new experiences
Aug 2018 - Sept 2021
I was product owner for the full migration from Hybris to Shopify. I managed the relationship with our SI, development and implementation of new site experiences and improvements. I manage the product backlog writing stories in line with acceptance criteria, logged defects / improvements and move relevant candidates to sprints. When the stories/improvements/defects have been developed I supported UAT alongside our SI, writing and following test scripts in line with expectations of the customer, business and brief. I managed a team of four designers/developers. I managed the CDN/content authoring account for the business and the account for our A/B testing partner which involves developing the testing roadmap based on our understanding of persona, user flow and business priority.
2012 - Sept 2014
Complete Hybris re-platform of Maplin.co.uk across UK & IE. A/B testing using Qubit. I also managed all social media accounts including Facebook, Twitter and Instagram.
2010 - 2012
UI/UX, wireframes, site redesign concept work, Venda platform content development. Project managed a Facebook application. BAU consisted of online design work for campaigns and general UX development.
2009 - 2010
Graphics & Web design for a number of clients including promotional material for Sheffield Wednesday football club and the 150th anniversary of the world’s oldest football match.
2007 - 2009
Graphic & Web design for a number of clients including Flexseal, Circuit days and a Webasto.
Below are some examples of projects I have been part of, design work, and AB tests I have built. If you want to know more about these examples, please get in touch and I'd be happy to discuss more.
UX
Since working for Card Factory I have built both a high fidelity and low-fi wireframe kit to make our workflow more efficient.
Logos
Logo design for a local building company.
Development
I was lead product owner on the Mamas and Papas migration from Hybris to Shopify including managing, UX, IT and Development.
UX
I designed the whole online Click & Collect service on the website and app, supporting the omni channel teams.
Logos
Logo design for an upstart mobile app, designed to encourage users to take up new skills.
AB testing
Successful test leading to increased number of customers viewing and converting pushchair products, by serving tailored results.
UX/AB testing
Using our CRO tool, we created a series of tests, all levelling up to a complete redesign of our basket This included the ability to view your personalised card, pick options, upsell items and have clearer availability messaging.
Logos
A logo for a local security business who's owner earned an MBE in the armed services.
Due to sensitivity of some of the work I've done, I have only shared a small portion of work here. Please contact me for more examples. Case studies coming in the future!
Below is a list of my qualifications.
2002 - 2005
1st BA hons
2002 - 2005
Pass
2000 - 2002
Art, Design, English
1998 - 2000
10 GCSE's A-C
David is easily one of the most committed and talented designers i have had the pleasure to work with, he operates extremely well under pressure and has produced consistently high quality work during our time working together on various design projects.
Dave is a jack-of-all trades with experience in not only web design and development, but extensive first-hand experience coordinating social media projects. As a front-end developer, Dave was fantastic at working to tight deadlines and an extremely supportive when the pace of retail meant dozens of last minute changes.
David is one of the most talented web designers I have had the privilege to work with over the years. He has strong personal skills that enable him to work effectively with a wide variety of individuals at many different levels. I strongly recommend him as an exceptionally talented designer. He has an amazing work ethic, very easy to work with, and friendly personality. He is a great asset.
I worked with Dave in the Internet team at Maplin Electronics and he was a pleasure to work with. He is always positive and is a valuable asset to any team. His creativity and passion for design are clear for all to see. I would have no hesitation in recommending him to anyone.
I'd love to hear more from you. Get in touch if you want to discuss my experience.